The Art of Butts in Chairs

Chris Brogan runs a series of conferences.


"Logistically, they require the same things most conferences run on: great speakers, relevant exhibitors and sponsors, and eager attendees. The goal is to get the right speakers to draw the right attendees who might also be of interest to the exhibitors and sponsors. It’s a kind of ecosystem. It’s also not exactly the easiest business in the world.
People don’t have a lot of budget to spend on attending events. Companies aren’t exactly sending them any more. It’s not all doom and gloom, but it does require more work than it used to, with regards to moving interested people from their office to my conference hall. " More.