Wednesday, July 8, 2009

All You Need is Exposure - Market Your Wedding Planning Business

So you have all the necessary staff, equipment, technology, contact and resources already at your fingertips, but you need clientele to drive your up and coming wedding planning business. Exposure is a key component in any business, especially the multi-billion dollar wedding business. After all, it’s a once in a life time (or more than once for some) announcement to friends and family that the couple has found each other. They now need someone to make this moment memorable enough till death or other circumstances do them part.

Lay a good foundation!

Start with a snazzy slogan or a memorable jingle that catches people’s attention. Incorporate it onto your flashy website complete with touched-up photos and dreamy wedding tunes. Remember to stimulate the senses as much as possible so people can linger a bit longer at your site and come back to you when they have done their research. The more information you can provide on your website, the more engaging your wedding planning business will seem. It is an all-service business, so provide your recommendations when it comes to details like where to find gifts for bridesmaids, the perfect church for the ceremony, honey-moon destinations, catering services, tailors, makeup artists, photographers, salons, hotels, live bands, jewelers, etc. – the works! More.

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